Al Manar Group launches innovative range of
high-quality Forma engine oils and car parts
The premium product line guarantees top
quality and competitive prices: CEO Ahmed
Nawara
Al Manar expansion plans are designed to
contribute to Egypt’s economic growth
Cairo, October 8, 2018 – Al Manar Group, leading manufacturer of car parts and
automotive fluids, has launched a new range of the world-class Forma products
engineered for all types of vehicles and machines.
The new range of the Forma oils includes the premium Forma Brake Fluid Tin, the
multi-purpose Forma Hydraulic 68 and the Forma Radiator Coolant for liquid cooling
systems with anti-rust, anti-foam and anti-wear additives.
The company has plans to launch every year a new range of high-grade Forma oils and
auto parts at attractive prices.
“Every year, we aim to introduce a new product line in the Egyptian market. Last year
we launched the new Bendix oil range and it helped push up sales by 35 percent,” said
Ahmed Nawara, Managing Director and Chief Executive Officer of Al Manar Group.
The surge in sales was not only in Egypt; the new Bendix range was a great success
when launched in the Moroccan, Algerian and Tunisian markets too, Nawara said,
adding that the upturn in sales reflected confidence distributors and consumers have
placed in the company’s products.
“With the new launch, we seek to offer a locally-manufactured product line at affordable
prices and premium quality to provide distributors and consumers with an alternative for
imported products whose pri