Chief Editor : Mohamed Aly Hassan
Powered by automobile magazine egypt automobile magazine egypt automobile magazine egypt automobile magazine egypt
Al Manar Group launches innovative range of high-quality Forma engine oils and car parts in Egypt
Al Manar Group launches innovative range of high-quality Forma engine oils and car parts in Egypt
  • الإداره
  • 09/10/2018
  • 1524
  • Al Manar Group launches innovative range of
    high-quality Forma engine oils and car parts
     The premium product line guarantees top
    quality and competitive prices: CEO Ahmed
    Nawara
     Al Manar expansion plans are designed to
    contribute to Egypt’s economic growth
    Cairo, October 8, 2018 – Al Manar Group, leading manufacturer of car parts and
    automotive fluids, has launched a new range of the world-class Forma products
    engineered for all types of vehicles and machines.
    The new range of the Forma oils includes the premium Forma Brake Fluid Tin, the
    multi-purpose Forma Hydraulic 68 and the Forma Radiator Coolant for liquid cooling
    systems with anti-rust, anti-foam and anti-wear additives.
    The company has plans to launch every year a new range of high-grade Forma oils and
    auto parts at attractive prices.
    “Every year, we aim to introduce a new product line in the Egyptian market. Last year
    we launched the new Bendix oil range and it helped push up sales by 35 percent,” said
    Ahmed Nawara, Managing Director and Chief Executive Officer of Al Manar Group.
    The surge in sales was not only in Egypt; the new Bendix range was a great success
    when launched in the Moroccan, Algerian and Tunisian markets too, Nawara said,
    adding that the upturn in sales reflected confidence distributors and consumers have
    placed in the company’s products.
    “With the new launch, we seek to offer a locally-manufactured product line at affordable
    prices and premium quality to provide distributors and consumers with an alternative for
    imported products whose pri
  • The new top-quality Forma range suitable for all types of vehicles and machines is the
    first of a series of new launches, he said, adding that Al Manar Group intends to offer a
    range of superior quality Forma auto parts in the near future.
    Al Manar is also planning to introduce a refreshed identity including a new logo amid
    expansion plans in line with the Egyptian government’s drive to stimulate economic
    growth, boost exports and attract foreign currency, he added.